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FoogaPlan starts from the brutal honesty of Minimal Art: clear, vivid, and pretentious. An approach to the more relaxed European aesthetic, which collides with the saturation of stimuli in modern life. Out there, everything moves very fast. It is an apology for design and creativity: the art of creating. An alternative to fleeting trends and the ephemeral nature of things. We love creating collections that withstand the test of time, that come to stay and become part of your capsule wardrobe. Bringing to life garments that leave no doubt and become the key piece of your daily life. This is about saying a lot with little, making it look easy without being so, having fun. You talk and we do, mixed with a bit of doing whatever we want.
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FoogaPlan starts from the brutal honesty of Minimal Art: clear, vivid, and pretentious. An approach to the more relaxed European aesthetic, which collides with the saturation of stimuli in modern life. Out there, everything moves very fast. It is an apology for design and creativity: the art of creating. An alternative to fleeting trends and the ephemeral nature of things. We love creating collections that withstand the test of time, that come to stay and become part of your capsule wardrobe. Bringing to life garments that leave no doubt and become the key piece of your daily life. This is about saying a lot with little, making it look easy without being so, having fun. You talk and we do, mixed with a bit of doing whatever we want.
