About Lion+Owl

We’re having a party—and EVERYONE is invited. 🎉 Lion+Owl is an ALLkids+ apparel brand for ages 4–12, designed to help every kid feel comfortable, confident, and brave. Our inclusive line was created by parents who know that when kids feel good in their clothes, they shine. What’s ALLkids+? It’s a brand-new category in kidswear—built for every child. That means tagless designs, soft seams, fidget-friendly details, flat-front leggings, privacy-conscious fits, and cloud-soft fabrics made for: ✔️ Sensory-sensitive & neurodivergent kids ✔️ Trans & gender-diverse kids ✔️ Kids navigating early puberty ✔️ ALLkids who just want to feel good We don’t do gendered aisles or itchy tags. We do heart. We do safety. We do style that moves with kids—physically and emotionally. Founded in St. Louis and featured by Fox 2, STLMade, and more, Lion+Owl is ready to ship, full of purpose, and made with love. Stock us and join the Brave Kids Club—a movement changing how kids' clothing should feel, fit, and mean something.Read their story