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Welcome to From Duella, Australia’s natural hair brand created for curls, coils and kinks. We’re dedicated to giving you the very best curly hair products, with a focus on high quality, ethically produced products with no hidden nasties. Founded in 2019, From Duella started in Perth, Western Australia. We are passionate about curls and understand the challenges faced when trying to find hair care products that are suitable for curly hair types with safe quality ingredients. After noticing a gap in the Australian market for ethical curly hair products, From Duella was born. It is essential that we supply hair care products and create a brand dedicated to empowering and educating individuals to embrace their diversity. Our three mission pillars reflect this purpose and underpin everything we do.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
©2025 Faire Wholesale, Inc.
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Unlock wholesale pricing
Welcome to From Duella, Australia’s natural hair brand created for curls, coils and kinks. We’re dedicated to giving you the very best curly hair products, with a focus on high quality, ethically produced products with no hidden nasties. Founded in 2019, From Duella started in Perth, Western Australia. We are passionate about curls and understand the challenges faced when trying to find hair care products that are suitable for curly hair types with safe quality ingredients. After noticing a gap in the Australian market for ethical curly hair products, From Duella was born. It is essential that we supply hair care products and create a brand dedicated to empowering and educating individuals to embrace their diversity. Our three mission pillars reflect this purpose and underpin everything we do.
