In the beauty industry, there’s “makeup for children” and the emerging “Sephora Kids” market, but nothing in between. Girls aged 7-14 don’t want to use the same makeup as their little sisters, but what alternatives do they have besides Sephora? It didn’t feel right. At Talomi, we asked: Why aren’t tweens being considered? They’ve outgrown play makeup but aren’t ready for adult cosmetics. To address this, we created safe, fun, and easy-to-use makeup sticks designed specifically for tweens. Since launching in July 2024, Talomi has been honored as the Best Breakthrough Product for Tweens by Industry Experts, underscoring the need for our solution in this overlooked market.
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English
In the beauty industry, there’s “makeup for children” and the emerging “Sephora Kids” market, but nothing in between. Girls aged 7-14 don’t want to use the same makeup as their little sisters, but what alternatives do they have besides Sephora? It didn’t feel right. At Talomi, we asked: Why aren’t tweens being considered? They’ve outgrown play makeup but aren’t ready for adult cosmetics. To address this, we created safe, fun, and easy-to-use makeup sticks designed specifically for tweens. Since launching in July 2024, Talomi has been honored as the Best Breakthrough Product for Tweens by Industry Experts, underscoring the need for our solution in this overlooked market.
