About The Magnus Company

The Magnus Company is a Black family-owned toy store that crafts original stories and playthings. We created this company because we were tired of parsing through the shelves at stores and doing extensive online searches in pursuit of toys and stories featuring Black children experiencing wonder, contentment, and joy. We wanted quality playthings that reflected our culture: play food that honored the tasty and nourishing recipes our ancestors passed down through generations, experiences that featured little brown faces as the standard not the exception, and books about our children experiencing the sweetness of life, not just the heaviness. At the Magnus Company, we believe that toys and stories are the teachers of childhood. The time our children spend playing and tinkering matters. And we shouldn't have to search extensively for playthings that reflect our beauty and heritage; they should be readily available. Just as we seek to charm the heart and inspire pride through play, we seek to return to the fundamentals that once made shopping a joy: personalized service, responsive customer care, and a true commitment to quality and value. Read their story