TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Unique products curated for your store
It started with a cream and a dream... No, really, it did! Wuli's foundation started with that classic problem of discovering an OK product and wishing it could be better. My hair salon introduced me to a product men and women had been using for generations. It was nice. But I couldn’t shake the icky feeling of piling synthetic ingredients on my hair daily. There had to be something better out there for my hair – right? I was wrong. So, I made it happen. But that was just the beginning. I soon realised after using this OK product that I was building a new daily habit. Along with my usual shower, toothbrushing and dressing routine, I spared a few extra minutes each morning, nourishing my hair while keeping it on point. Why did this matter? Because I soon started to realise that I MATTER. This belief that showing the best version of myself daily to the world had a real impact. I was more mindful of what I ate, the confidence I projected, and my courage to take on greater challenges – like starting a business in the middle of a pandemic!
It started with a cream and a dream... No, really, it did! Wuli's foundation started with that classic problem of discovering an OK product and wishing it could be better. My hair salon introduced me to a product men and women had been using for generations. It was nice. But I couldn’t shake the icky feeling of piling synthetic ingredients on my hair daily. There had to be something better out there for my hair – right? I was wrong. So, I made it happen. But that was just the beginning. I soon realised after using this OK product that I was building a new daily habit. Along with my usual shower, toothbrushing and dressing routine, I spared a few extra minutes each morning, nourishing my hair while keeping it on point. Why did this matter? Because I soon started to realise that I MATTER. This belief that showing the best version of myself daily to the world had a real impact. I was more mindful of what I ate, the confidence I projected, and my courage to take on greater challenges – like starting a business in the middle of a pandemic!
