Beauty With Intention. Formulated with good ingredients and good vibes, we create efficacious makeup without ever losing sight of our guiding north star. Sustainable, clean, vegan beauty that is absolutely cruelty-free and created in the desert. Revel in multidimensional beauty products that deliver one-swipe pigment power, long-lasting wear, and continuous high performance. 1% for the Planet Partner. HIGH-IMPACT & HIGH- VIBRATIONAL.