About Soak iT Up (not so) Swedish Dishcloths

About Soak iT Up (not so) Swedish Dishcloths

About Soak iT Up (not so) Swedish Dishcloths

About Soak iT Up (not so) Swedish Dishcloths

About Soak iT Up (not so) Swedish Dishcloths

After years of creating T-shirts, totes, mugs, and catalogs, Carla Scholz, an art director and a mom from Minnesota, had an epiphany. She realized it was time to blend her passion for all things green with her design skills. And that's when Soak It Up Cloths were born—Swedish sponge cloths that you can use over and over again. Forget about 1,500 paper towels, because one of these bad boys does the job just fine. They're not just practical; they're also FUNctional and downright funny. Carla's Midwest roots and her knack for cleverness and wit shine through her designs. Did you know that Americans go through a mind-boggling 13 billion pounds of paper towels every year? (Yeah, we checked paperlessproject.com for that juicy stat.) But here's the kicker: If each person in the US skipped just one roll of paper towels annually, we could save a whopping 544,000 trees. That mind-blowing number hit Carla hard and made her rethink her own paper towel usage. And that's how she came up with these fantastic, eco-friendly alternatives that are as fun as they are functional. So, the next time you're about to reach for a paper towel, stop and ask yourself, "Do I really need this?" Trust us, your conscience—and the environment—will thank you.Read their story