PRIV founder, Donni Rae Edmondson, opened PRIV Collections in 2007 as a fashion brand that would be accessible to everyone. Here at PRIV we believe everything is a part of fashion, those great statement pieces that draw the eye, the sunglasses or bag that tie an entire outfit together, the leggings that release your inner Olympian, and those cozy pyjamas for lounging on the couch. Our goal at PRIV is for you to feel and look great at any moment throughout the day - and that it should be easy. Over these past 15 years we've built an incredible community that shares our values and celebrates one another's beauty and style.