OH MY GUM! is chewing gum as it should be: plant-based, plastic-free, sugar-free and super-tasty. Taking chewing gum back to its plant-based roots by using chicle, a sustainably sourced tree sap, OH MY GUM! is biodegradable and therefore an eco-friendly alternative to mainstream chewing gum that is made with the same single-use plastic used to manufacture tyres and glue. Winners of both the Sustainable Food Awards 2021 and Great Taste Awards 2021, OH MY GUM! is sweetened with 100% plant-based tooth-friendly xylitol and is available in four all natural flavours: fresh mint, spicy cinnamon, sweet cherry and juicy tropical. OH MY GUM! is packaged in chic, eye-catching and recyclable packets designed to be spill-proof and minimise waste. The woman-owned brand was launched by Londoner, Malak Ben-Hmeda, who wanted to create a stylish and sustainable plant-based chewing gum and bring exciting innovation to a stagnant category.