THE BRAND HISTORY Negris LeBrum was inspired from a love story that began during 1940’s, between a young beautiful French Creole woman and a handsome man. Although their love was forbidden by societal difficulties, These individuals were brought together by a force that was bigger than the both of them and through fashion their love story is being told to the world. Negris is “aime par beaucoup, admiree par tous, elegance percu”.