Demand for sexual wellbeing products is universal. In the US, the percentage of households using vibrators is about the same as those who use dishwashers! About 50% of women use vibrators, and two thirds of the rest want to try. In every market we’ve surveyed, a majority of women want to find them in stores where they buy other products that make them feel positive and pampered - beauty, fashion, accessories, wellness, etc. So then why is it that buying a vibrator has been made such a stigmatizing experience? Smile Makers was created in 2012 with the mission of normalising women's sexual wellness products as a natural part of everyday life. Only sold in mainstream retail environments, Smile Makers has helped mainstream retailers in more than 20 markets across Europe, Asia, and North America to launch the sexual wellness category. More than just selling products, through our pleasure-positive sex ed program Vulva Talks, we help women better understand their bodies sexually, and guide them through the changes in life that may impact their sexual well-being. Join us on our mission to remove the archaic taboo that still surrounds women's sexual pleasure, and help the overwhelming majority of women using or looking to try a vibrator feel positive, empowered, and pampered.