Caldrea was founded on a simple and powerful idea—that caring for our homes should be a beautiful experience. In our world, beauty is so much more than skin deep. It is a vital force that fuses elegance, sophistication and goodness. It has a luxurious and approachable ease that we crave in our daily lives. It inspires a steady and authentic commitment to changing our world for the better. Every day, we aim to provide the most gratifying and thoroughly addictive home and body care products available. We're passionate about choosing the most potent and responsible ingredients that are incredibly effective, yet gentle. It is this passion that centers our product experience, connecting beauty, thoughtfulness and optimism. It is a reflection of the positivity we hope to inspire in people's lives. We create incredible, effective formulas that are addictively pleasurable to use.