About Pyaar

About Pyaar

About Pyaar

About Pyaar

About Pyaar

It is in 2007 that the Turin-based entrepreneur Walter Magnano, head of the Triade Group specialized in the textile sector, decides that the time has come to start a new journey: real and virtual, entrepreneurial and emotional. “I have never stopped,” explains Walter Magnano, “I have always traveled all over the world, and in the various places I discovered new realities, with very particular creativity and way of producing. I gradually thought that these different realities should not remain only simple suppliers, but could also be integrated in the design sense, coming to conceive with us new products but with a history, a cultural syncretism that is the new frontier today, not only of creativity and production, but of all of us.” This is how the Pyaar scarf brand was born, which in Hindi, means Love: love for life experiences, for different cultures that can be conjugated, contaminated, told. The result: fabrics developed starting from the millenary Indian technical and creative tradition worked and updated through a stylistic research of Made in Italy. Pyaar begins its experience in the real world: scarves with a thousand shades, multiple patterns and the uniqueness of the fabrics are realized. Pyaar becomes an identifying brand of a style made of refinement and internationality, establishing itself not only in Italy, but also in Europe with good results even overseas. Read their story