About Pretty Rugged

About Pretty Rugged

About Pretty Rugged

About Pretty Rugged

About Pretty Rugged

The best ideas often come from a need and from drawing upon the past, and this is exactly the case for Tracy Slocum’s company, Pretty Rugged. Tracy’s favorite activity has always been boating on Lake George, however, the chilly mornings and evenings coupled with mixed weather left her and her family cold and wet. After months of looking for a blanket that was both beautiful and functional, it became clear that it didn't exist. So, Tracy decided to make one. She drew inspiration from her great-great grandfather, Captain Joshua Slocum, who wrapped himself in fur to withstand inclement weather when he was the first person to sail around the world alone in the late 1800s. Tracy created the world’s first blanket with luxe faux fur on one side and waterproof, windproof, RuggedTex® fabric on the other. The Pretty Rugged Blanket is the definition of livable luxury. It’s modern, easy-care materials, designed to provide years of luxury, performance and style. When the blanket was introduced in 2017, Tracy and Pretty Rugged won Best in Market and Best New Product at NY NOW in February 2018. Unheard of for a company only months “old”. The innovative nature of all Pretty Rugged products was noticed by Oprah Winfrey’s team and the pet blanket was selected for her Favorite Thing’s List for the 2018 holiday season! Pretty Rugged is known for the softest faux fur with a backing that offers a technology no one else can. Pretty rugged is paving the way by everyday innovating fabrics. Read their story