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I am Jellyn, founder of hi,aria. Young mother to a toddler boy + baby girl. The story behind our brand name is simple: My husband and I decided to name it after our daughter, Aria Giselle. Because I was pregnant with her while creating this brand, the 'hi' is there to be a sense of welcoming her into this beautiful life that we would like to create for her and her brother, Dominic Jaiden. We all know that being a mother is the hardest but most rewarding job out there so shout out to those Mother Hustlers for making it happen everyday. We happily sacrifice a lot for our kids but why let your style be one of those things? We should be able to keep something for ourselves. To the moms who hate diaper bags: I feel you, I hear you – I am you. It was a never ending quest trying to find the perfect one that fit my style. As a young mother, I am very picky about staying on top of the latest trends. We want to look good to feel good, am I right? Eventually, I gave up and settled for one that didn’t appeal to me. So much that I hid it in the storage compartment of the stroller during our outings at all times – not to be seen. As a minimalist, I prefer not to carry as much when it comes to the essentials for my little ones - especially on quick trips out. That’s when I knew that there was something missing in the diaper bag market. So I decided to create it.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Unlock wholesale pricing
I am Jellyn, founder of hi,aria. Young mother to a toddler boy + baby girl. The story behind our brand name is simple: My husband and I decided to name it after our daughter, Aria Giselle. Because I was pregnant with her while creating this brand, the 'hi' is there to be a sense of welcoming her into this beautiful life that we would like to create for her and her brother, Dominic Jaiden. We all know that being a mother is the hardest but most rewarding job out there so shout out to those Mother Hustlers for making it happen everyday. We happily sacrifice a lot for our kids but why let your style be one of those things? We should be able to keep something for ourselves. To the moms who hate diaper bags: I feel you, I hear you – I am you. It was a never ending quest trying to find the perfect one that fit my style. As a young mother, I am very picky about staying on top of the latest trends. We want to look good to feel good, am I right? Eventually, I gave up and settled for one that didn’t appeal to me. So much that I hid it in the storage compartment of the stroller during our outings at all times – not to be seen. As a minimalist, I prefer not to carry as much when it comes to the essentials for my little ones - especially on quick trips out. That’s when I knew that there was something missing in the diaper bag market. So I decided to create it.
