About Ivy

I am Sally, and I launched Ivy in 2017. I have developed a range of ethically sourced, beautifully cut organic cotton t-shirts, sweatshirts, and dresses that offer style, versatility and comfort. Made to last and designed to help women feel confident in clothing that suits their bodies and lifestyles. After a career in fashion as a clothing buyer, it was following the birth of my daughter that Ivy was born. As a new mum, my go-to outfit was the super simple, classic combination of a t-shirt and jeans. I needed t-shirts that were casual and comfortable and still wanted to look stylish and feel good. None of the 50 plus t-shirts I owned ticked these boxes and it wasn’t easy to find anything on the high street which fit the bill. A range of great fitting, premium quality t-shirts should form the foundation of every woman's wardrobe, so drawing on my experience in the industry, I launched my own collection. I believe in keeping a simple garment just that, simple. At Ivy, I have sourced premium fabrics, focussed on the fit and created well-cut, classic, timeless shapes that wash well and last to give our customers confidence in their basics. Read their story