About Wet-it!

About Wet-it!

About Wet-it!

About Wet-it!

About Wet-it!

Our business adventure began in 2009 when I surprisingly realized that the super absorbent sponge cloths I used during my years growing up in Sweden were not a common commodity in US homes. After earning my business degree, I along with my husband and other family members, saw the opportunity to penetrate the US market with these unique, high-quality cloths. In just a few short years we have been met with an overwhelming response from retailers, as well as consumers - they all love our product! What makes the Wet-it cloths so impressive is their absorption and bio-degradable qualities. The fabric is a tried and true Swedish invention from the 1940s and is made of a perfect blend of high grade cotton and wood pulp. The idea behind the Wet-it is to eliminate or reduce the amount of paper towel waste. We upgraded the cloths with our in-house designer patterns. Our Wet-its are like a reusable paper towel that far outperforms any sponges, paper towels or microfiber cloths becasues they are efficient, resuable, eco-friendly, 100% biodegradable and stylish! *New Update* We are excited to announce that beginning January 1, we will distributing the complete line of Fish Kiss branded products. These include the tea towels, glasses, mugs, tumblers, and platters. We are thrilled about the synergys these additions will add to your collection of Wet-it products! Mathilda DaviesRead their story