As seen on Shark Tank | 2021 Forbes List Next 1000 | Featured by Facebook - Women's History Month | Minority AAPI Woman Owned | We do CUSTOMIZATION It all began with a simple message of LOVE. I’m Chrissie Lam, founder of the Love is Project In 2012, I left my corporate fashion job in NYC and moved to Kenya to discover the innovative artisan work there. I wanted to help create jobs for women using my background & network in design & marketing. Immediately, I was inspired by the incredible beadwork of the Masai tribe. And together, we created the original red LOVE bracelet. Soon after, I took the first bracelet around the world with me and asked strangers what love meant to them. 50 countries later, I had captured hundreds of amazing Love stories. It started with one tribe and one country, and today, Love Is Project works with over 2000 female artisans in ten countries. Each handmade bracelet is inspired by the culture and the craftsmanship of each place.  Their wages support their families, pay for school fees and allow them to invest in additional income generating projects.  We give to agency to our artisans we partner with to empower themselves. Love is Empowerment. Love is passion for what you do. It is truly a labor of love. Love is proportional to your will. The stronger your will, the bigger your love, and Love Is Project is true testament to how big love can be. Spread the LOVE with Love Is Project and be a part of the Greatest Love Story Ever Told.