Proudly located in Arkansas, we created Better Bearded with a simple, singular goal in mind: offer superior beard care and grooming products for proud, discerning beardsmen. Frustrated with and tired of the low quality, the harmful oils, the unnatural chemicals, and the plastic combs endemic to the industry, we took a look at what beardsmen at large wanted. Beards are considered a “trend” rather than a lifestyle choice, which is why beard care tends to fall by the wayside.