BRAI, MOR is a sustainable and ethical brand that promotes positivity and well-being. There are a lot of clothing brands that focus on fast fashion but we believe in curating clothes that give out positive messages and have long life. Everything is sewn or crafted by hand in-house, making sure every detail is fitted to perfection and supports ethical practices. As each item is done by hand, it adds to the uniqueness of each item as they will slightly differ. BRAI, MOR cares about their customers, not just what they wear but how they think of themselves- that's why it's important positive messages are spread throughout the brand with social media and responses. BRAI, MOR also offer a customisation service where you can send your old clothes and we customise them into something new. We then send your clothes back to you fresh, with a new meaning and longer life! We customise your clothes to support sustainability as that's part of our ethos. As everything is made in-house, BRAI, MOR can create new designs that fits with other people ethos.