Fed up with the high-sugar, fruit-heavy pouches, toxic levels of heavy metals, and unrecyclable packaging that lined the baby food aisle, two moms, Katie (Registered Dietitian) and Kendall (Certified Genetic Counselor) started Square Baby to solve for every pain point we felt when feeding our own children. Our mission and commitment to the next generation is: To nourish their growing bodies with complete, balanced nutrition. To help prevent food allergies with science-based early allergen introduction options. To reduce the sugar and sweetness with veggie-forward, balanced meals. To prevent picky eating and encourage adventurous eating with herbs, spices, and adventurous flavors. To always have sustainability at our core. To save parents hours in the kitchen -- delivering the freshest, purest, most nutrient dense food. We knew the first 1000 days of life were critical for baby’s growth & development. So we've created the next gold standard in infant nutrition. Introducing: SQUARE BABY! We're proud to have built a company and product line that puts families and babies first. That never cuts corners. That only selects farms, ingredients, and packaging that we'd be proud to serve to our own babies. We know you'll taste and feel the difference! Katie & Kendall -- Cofounders & Chief Mamas