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As we kick off 2025, I want to take a moment to reflect on the past year and thank you for being a part of Faire. Independent businesses like yours are the lifeblood of local communities, and your creativity, grit and vision inspire us every day.
I’ve always believed that running an independent business is one of the most challenging and rewarding endeavours there is. It requires juggling endless demands, while still finding time to grow your business. Our goal at Faire has always been to simplify wholesale, so you have more time for what matters most – building successful relationships with retailers around the world.
Looking back: Simplifying wholesale together
2024 was a transformative year for Faire, thanks to the feedback and partnership of brands like yours. Together, we worked to redefine what it means to run a wholesale business, while significantly expanding the number of retailers discovering and buying your products every day. Here are some highlights:
- A faster, more personalised Faire Marketplace: Growing our retailer community remains a top priority and, in 2024, we invested heavily in making Faire faster, more engaging and easier for retailers to shop. We introduced features like a curated hub of personalised recommendations, and saved search history, helping retailers pick up right where they left off. Changes like these make an impact: Over 9 million new retailer-brand relationships have formed to date, and brands on Faire have sold more than $7 million in inventory.
- Individual logins for team members: Thousands of brands have already added team members to their Faire accounts to work more efficiently, while keeping their businesses secure. This year, we’ll continue to make it easier to manage your business by allowing you to access multiple brands from a single user account.
- Faire app improvements: We made managing your business on the go even easier with mobile order writing and barcode scanning, so you’ve got more time for your craft and customers
- Top Shop goes global: We’re excited to announce that Top Shop is now available worldwide. This means even more opportunities for brands to showcase their quality and reliability to retailers everywhere. Earning a Top Shop badge helps you stand out in search, attract new customers and grow your business. As we expand Top Shop globally, we remain committed to helping you build strong, lasting relationships with retailers around the world. Find out more about how you can qualify and take your brand to the next level.
- Better shipping tools, fewer barriers: We heard from European retailers that customs challenges and unpredictable costs make cross-border ordering difficult. That’s why we improved international shipping last year, introducing EORI and VAT ID collection to streamline the process. We also gave brands more control with flexible shipping tools, making it easier to offer free, predictable and competitive shipping rates across every corridor. When brands provide flat-rate or free shipping, it removes friction at checkout – helping retailers buy with confidence and ultimately driving more sales for your business.
Looking ahead: Empowering your growth in 2025
This year, we’ll build on this momentum to make wholesale even simpler and more valuable for you. We’re especially focused on helping you:
- Get discovered by a growing retailer community: We’re continuing to invest in matching your products with the right retailers faster through personalised search and enhanced recommendations. Improvements to our collections tool will also help you merchandise your products more effectively. At the same time, we’re always committed to growing Faire’s retailer community, ensuring even more opportunities for your brand to connect and thrive in 2025.
- Simplify managing orders: We’re improving Faire Direct’s order-taking tools, so you can take orders anywhere, from any retailer, with all the benefits of Faire. Plus, we’re introducing smarter, automated emails that you can set and forget, with improved personalisation, targeted recommendations and customisable designs to make connecting with customers easier and more effective.
- Offer the best value: We’re improving how shipping works on Faire, starting with simplifying and optimising Ship with Faire. You can also form stronger relationships with retailers by offering predictable, competitive shipping costs with the support of Faire’s shipping tools.
We know wholesale can be complex. We’re here to help you run faster, grow smarter and build meaningful connections that drive long-term success.
All in one place. All with Faire.
Faire isn’t just a marketplace – it’s a platform to build stronger partnerships, smarter operations, and businesses that thrive together. In the year ahead, we’ll continue to help you save time and focus on what matters most: growing your brand and strengthening your community. Thank you for trusting Faire to be part of your journey – we look forward to helping you grow in 2025 and beyond.
With gratitude,
Max Rhodes
CEO
