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Trade shows aren’t just an event – they’re an opportunity to showcase your brand, connect with retailers and set the stage for lasting partnerships. But success requires preparation, intentionality and the right tools to help you shine before, during and after the show.
Here’s your step-by-step guide to making this trade show season your best one yet.
Pre-Show Success Starts Now
The key to a great trade show experience is preparation. A bit of work upfront can go a long way towards creating lasting impressions and converting connections into customers.
1. Pitch Faire the Right Way
Your brand’s story matters, and Faire Direct can help amplify it. Use Faire Direct to offer your prospect valuable perks and Faire-funded discounts while sharing what makes your products special. Need a bit of help? We’ve got you covered:
2. Stay organised with the brand app
Don’t let the chaos of a busy trade show floor slow you down. The Faire brand app keeps everything in one place – write orders, scan business cards and manage contacts with ease.
3. Easy multi-login access for your team
Trade shows are a team effort. Give your team members access to your Faire account to help with order taking and customer engagement.
4. Create urgency with promo codes
Encourage retailers to act fast by setting up exclusive promo codes. They’re a powerful way to drive conversions before, during and after the show.
5. Reach out to retailers now
Don’t wait for the show to start building buzz. Get in touch with your retailer network early to let them know where to find you and why they shouldn’t miss stopping off at your booth.
📅 During the show: How to engage retailers
The show floor is your stage – this is where preparation meets execution. Use these tips to make every interaction count.
1. Maximise visibility
Make it easy for retailers to explore your products. Flyers with QR codes are a simple way to direct them to your Faire catalogue and keep your booth clutter-free, while ensuring you lock in a 0% commission relationship through Faire Direct.
2. Take orders with ease
Use the Faire brand app to write orders directly on the show floor – no need for messy paper forms.
3. Capture leads digitally
Even if a retailer doesn’t place an order immediately, you can still capture their details and secure 0% commission on future orders by using our lead capture feature.
4. Scan paper orders
If you prefer taking notes by hand, no problem! Use the scanning tool in the Faire app to quickly import those orders later.
5. Drive on-the-spot conversions
When a retailer is standing in front of you, your chances of closing a sale increase by 20% to 60%. Use promo codes to create urgency and seal the deal.
✅ Post-show: Follow up for more sales
The event may be over, but the work isn’t. Follow-up is key to turning interest into long-term partnerships.
1. Upload leads immediately
Don’t wait – upload all your trade show leads to Faire within 14 days to qualify for 0% commission on their first order.
2. Launch a follow-up campaign
Stay top of mind with a well-timed email campaign. Thank your new contacts, share your Faire Direct link and remind them of your unique benefits.
Let’s make this trade show season a success
From perfecting your pitch to following up with retailers, every step you take can help you create meaningful connections and drive growth. Faire is here to support you at every turn – so let’s make this your best trade-show season yet!
