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At Faire, we’re always listening to your feedback to make sure our platform evolves to help you achieve your goals – and reach your next sales milestone.
Just in time for the busy holiday buying season, we’re excited to announce new features in the Faire Campaigns tool that make it easy to create and send dynamic emails – not only will they encourage more sales, they’ll also help you build loyalty with your retailers. Read on to see how your emails can pack a bigger punch, starting today.
Increase email engagement and drive revenue
Email is one of the best ways to drive more sales and engage with customers. And sending targeted emails to specific groups based on their behaviour – rather than just a generic message to everyone on your list – is much more impactful. In fact, personalisation increases open rates by 26%.
Enter Faire’s Campaigns tool and these new updates, which empower you and your team to create and send marketing emails tailored to specific audiences that match your visual brand, right from your brand portal. When you can effortlessly add your retailer’s name and include details specific to them, you’re building on your relationship and encouraging loyalty. Here’s what’s new:
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Personalise your emails to each retailer.
- Use merge tags to automatically add a customer’s information and make bulk sends feel more tailored.
- You can choose to include the retailer’s shop name, first name or specific Faire Direct discount, and the elements you choose will automatically be pulled in.
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Get creative with your email designs.
- Make each email your own by adding your unique colours for a consistent, on-brand look.
- Pick from a variety of fonts to find one that feels representative of your brand.
- Explore new layouts designed to better showcase your products.
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Convert leads and boost reorders with Faire Direct emails.
- Use the updated template to customise an email that lets retailers know you’re on Faire.
- Drag and drop your custom benefits component into any email.
- Try the new Faire Direct invite template to help you convert more prospects to buyers.
To streamline sends, remember that you can sort your emails by important criteria, from your relationship with the retailer to when you last contacted them to the amount of your products they have in their bag. You can also save valuable customer segments in custom lists so you can send them relevant targeted emails. Once your campaign is out, you can review deliverability insights at a customer level to see how it’s performing. Need to brush up on email best practices? We’ve got you covered.
“Every month, we release a new collection with new imagery, and the collection feature within Faire’s email templates makes it so easy for us to highlight what we love most! The ability to customise fonts or colours to align with our branding has been pivotal for our email marketing within wholesale!”
– Claire Parker, Hello Adorn
These new features give you even more flexibility for personalisation and design, helping you craft emails that feel true to your brand – and, hopefully, increase conversion to generate even more sales. Send a customised campaign today, and let us know what you think.
