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Digital growth and in-person magic: Announcing the renewed collaboration between Faire and Spring and Autumn Fair

10 January 2025 | Published by Faire

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Last April, we launched a first-of-its-kind partnership with Autumn Fair — the UK’s largest wholesale exhibition — to bridge the gap between digital and in-person experiences, and today, we are excited to share the extension of our exclusive partnership for 2025. At the Autumn Fair, we met with exhibitors and buyers, had over 300 conversations, and quickly realized that this fruitful partnership was destined for more than a one-time collaboration.  

Meet the people that matter to your business 

From potential suppliers to partners, Spring Fair is dedicated to bringing the industry together all under one roof — providing visitors with the opportunity to network, sample products, and order goods in-person. And now, retailers and brands will now have year-round opportunities to connect and trade via Spring Fair and Faire, reflecting the truly 24/7 nature of modern retail. We’re so excited to be a part of this community, to share our knowledge, and hopefully bring new and diverse makers and sellers to Faire. 

This is why we’re extending our collaboration into 2025, kicking off with the Spring Fair, which is expected to be bigger and better than ever in its 75th year. Below, we’ll cover what to expect at the exhibition, where you can find us, and special incentives we’re offering to retailers and wholesalers who want to join the Faire community. 

A quick recap: Autumn Fair highlights

While you can get a full recap of our Autumn Fair here, here are just a few key facts to get you excited for the upcoming exhibition.  

  • 50% of attendees were business owners, which tells us that decision makers see this event as a very valuable use of their time 
  • Over 87% of returning buyers made purchases, proving the event’s effectiveness at powering sales
  • 30% of attendees were brand new buyers, showing that Spring Fair attracts fresh retail interest

The feedback from the event was overwhelmingly positive. 

What to expect at Spring Fair’s 75th Anniversary

Spring Fair is held annually in Birmingham, UK — this year from February 2-5. The event will feature thousands of suppliers, and a vast range of products from lifestyle and home goods to gifts and fashion pieces. Each day, attendees can expect seminars, demos, and workshops to help them stay on the cusp of trends and improve their business strategies. The goal: Simplify the buying experience by bringing together the best of offline and digital worlds. 

And Spring Fair isn’t just for UK-based retailers. They’ll be hosting over 100 international brands and 2,000 international buyers, giving guests access to a true global marketplace.

We’re thrilled to be extending this partnership into a year-round collaboration, where we can provide new ways for brands and retailers to connect and thrive — and where customers can engage with us in and outside of the show. 

Here’s what’s returning from last year: 

  • Faire will continue to have a booth at the exhibition, where visitors can discover fresh inventory, meet with Faire’s support team, and get a feel for products before buying them 
  • We’ll be offering free shipping for all Spring Fair retailers who place an order at the show

If a retailer is new to Faire, they’ll receive 50% off their first order (up to £100). 

Talks you won’t want to miss 

The Spring Fair’s stage program features a range of live talks and sessions that focus on everything from ethical retailing to visual merchandising, technology in retail, and business growth — something for new retailers and veterans alike. You can view the full program here. Here are a few talks we’re excited about: 

  • Exceptional Shopper Experiences: Delivering Short and Long-Term Impact: Learn how meaningful and different brand experiences are critical to thriving in an ever-evolving retail landscape.
  • The Future of Sustainable Retail – Strategies That Work: Discover the key strategies that drive sustainable retail success, from sustainable design and ethical material sourcing & selection to responsible manufacturing, mindful packaging, efficient logistics — closing the loop on end of life recycling and circular economy principles.
  • AI for Retail: A Non-Techie Intro: ​Finally nail down what generative AI actually is, what it’s capable of, and how you can start to dig in and see results this year. 

Plus, Faire will be presenting on the MasterClass stage and Inspire Stage — offering inspiration, sharing tips on trends, and providing insight into how you can maximize the benefits of online-offline wholesale 

We hope to see you there!

New to Faire? Sign up to shop, or apply to sell.

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