Home 
While the spotlight might be on Paris this summer for the 2024 Olympics, the recent Faire Market provided an exciting platform for brands and independent retailers to establish global connections.
Faire Market, our summer virtual trade show event, wrapped up last week after several days of shopping, exclusive discounts and product discoveries. Brands and retailers worldwide participated in the event from 23 to 25 July, with Insider members receiving early access on 22 July. Let’s dive into the key insights and buying trends from the event.
Global engagement
Nearly 28,000 brands and over 65,000 retailers participated in this summer’s Faire Market, surpassing our previous Faire Market in January. Brands and retailers formed over 111,000 new relationships.
Retailers placed over 380,000 orders at the virtual trade show, a 32% increase from the previous event. Over 1 million unique products were ordered, with the average retailer purchasing from five unique brands.
Emerging buying trends
Here’s a look at the most popular searches and products among retailers at Faire Market.
Retailers purchased from various categories, with lip balms, watercolour paint sets, sugar-free syrup, coffee mugs and candles being the most popular products in this market.
In the US, lip balms were the top choice, while in Canada, mini bath bombs were favoured. In France, organic syrups were highly sought after, and non-alcoholic limoncello was a hit in Germany. UK retailers were keen on key fobs.
Retailers continued to shop based on their values.
The most purchased value tags globally during Faire Market, in order of popularity, was mostly consistent from the last market:
Lastly, top global searches included Halloween, autumn decor and Christmas. Candles and autumn were also popular searches.
What comes next
While this summer’s Faire Market is over, we know that finding new customers is still top of mind. To that end, brands, take a look at our latest blog post about getting discovered on Faire to keep up the momentum.
Retailers, new products and brands mean new merchandising opportunities. Take a look at our guide to leveraging experiential experiences to pull shoppers in.
