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In an era marked by rapid digital transformation and evolving consumer behaviours, the retail industry is experiencing a substantial shift. The ability for retailers to instantly connect with brands around the world, streamline logistics and manage cash flow from one place, like Faire, is paramount to success. But it’s hard to replace the joy that both retailers and brands experience at an in-person trade show: touching and feeling products, getting unexpectedly inspired and finding networking opportunities around every corner.
To marry the accessibility and efficiency of online buying with the serendipity of traditional trade shows, we’re partnering with the UK’s largest wholesale exhibition, Autumn Fair. This collaboration will bridge online and offline wholesale for the first time in the UK, simplifying the buying process for up to 20,000 independent retailers.
These retailers will gain access to Faire’s extensive global network of brands, helping them discover unique products and streamline their buying process. They’ll also benefit from 60-day payment terms (eligibility required), along with incentives and free returns on opening orders.
As Autumn Fair’s online marketplace of choice, we’ll help hundreds of exhibiting brands take orders directly from retailers attending this September’s show. We’ll also offer new retailers 50% off their first order to help them easily shop at the show – and beyond. And to make all of this a little easier for brands and retailers alike, we’re collaborating with Autumn Fair on educational content to coach retailers on all of these benefits and more.
Katie Holmes, owner of giftware brand Sting in the Tail, notes that this opportunity couldn’t come at a better time. “After 30 years of exhibiting, the need for us to reassess the way we support existing customers and find new ones was urgent,” she says. The merger of in-person and online buying unlocks new growth potential. “Since joining Faire, our existing customers benefit from having an easy way to browse our products and place orders and enjoy extended credit terms, which is particularly welcome in the current climate,” says Katie.
“The synergy of exhibiting in person and selling on Faire gives us a presence in both worlds. They are both vital and complementary.”
Katie Holmes, owner, Sting in the Tail
Since Sting in the Tail can now accept orders on Faire, via its own website and in person at Autumn Fair, it and other brands have regained control over their sales. “The synergy of exhibiting in person and selling on Faire gives us a presence in both worlds,” explains Katie. “They are both vital and complementary.”
This exclusive opportunity gives Autumn Fair brands access to a new, high-quality audience of retailers, explains Jackson Szabo, portfolio director of Spring and Autumn Fair. “The partnership will empower independent retailers by offering them a broader range of unique products, fostering networking opportunities and providing access to valuable resources and insights,” he says. “This will ultimately help them thrive in a competitive market while maintaining their individuality and community presence.”
Both Faire and Autumn Fair will be collaborating throughout the summer to show retailers and brands how to get the most out of our new partnership. And brands that use Faire will be featured in a new online collection, increasing their visibility among hundreds of thousands of global retailers. “This partnership will encourage the online-only buyers to attend Autumn Fair and see all our products and encourage small, online, Faire-only suppliers to exhibit,” says Katie. “It represents a resetting of the giftware trade marketplace.”
Regardless of their size, retailers and brands will now have access to the tools and platforms they need to thrive in a global, online marketplace – all while preserving the value of local commerce. “As the largest global online wholesale marketplace, Faire has connected almost one million independent retailers with unique products,” says Charlotte Broadbent, Faire’s UK country manager. “Together with Autumn Fair, we will help brands increase their sales and streamline their business while enabling retailers to discover their next bestsellers.”
