Giving materials new life. ReBorn® is dedicated to creating recycled homewares that fit beautifully into everyone's home. Our passion is for waste: making stylish products from recycled materials, to give them new life. ReBorn® launched on September 2023 across all John Lewis stores nationwide in UK, winning the hearts and minds of all eco-conscious consumers looking to equip their homes with sustainable and stylish products. Since then, ReBorn® has expanded and is available in many other offline and online retail outlets, giving significant importance on supporting its independent retailer customers to reach every home in the UK and beyond. ReBorn® products are all made in the UK from local waste materials and are ‘circular by design’. This means that they can be recycled at end of life, resulting in lower carbon emissions, less landfill and support for the local economy. Our purpose is to transform the sustainability of the global homewares industry. We are committed to creating the most stylish and planet-friendly homewares, and driving collective change in the UK and beyond.