We design because of our passion for the equestrian world. We work with real people to hear actual pain points they experience every day, whether in the saddle or working in the barn. For those reasons, designing for longevity, comfort, and durability is of the utmost importance to us. Pronounced Arm-ah-tech was derived from our founder's final university capstone project, Arma, for her four-year degree in product design. The project focused on designing to mitigate the effects of whiplash in equestrian sports. In addition, the armadillo animal inspired the word Arma for its rigidness and durability to its surroundings. For these reasons, it seemed only suitable to continue with the name Arma as the name for an equestrian apparel company focused on quality and longevity. However, after only a couple weeks after launching, The vision for Arma changed, and we decided that it was best to rebrand to Armateq as we felt it represented our specialized, quality products better.
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Cindy Davenport, owner of Floral Studio & Gift Designs by Cinport in Florida, USA
Cindy Davenport, owner of Floral Studio & Gift Designs by Cinport in Florida, USA
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We design because of our passion for the equestrian world. We work with real people to hear actual pain points they experience every day, whether in the saddle or working in the barn. For those reasons, designing for longevity, comfort, and durability is of the utmost importance to us. Pronounced Arm-ah-tech was derived from our founder's final university capstone project, Arma, for her four-year degree in product design. The project focused on designing to mitigate the effects of whiplash in equestrian sports. In addition, the armadillo animal inspired the word Arma for its rigidness and durability to its surroundings. For these reasons, it seemed only suitable to continue with the name Arma as the name for an equestrian apparel company focused on quality and longevity. However, after only a couple weeks after launching, The vision for Arma changed, and we decided that it was best to rebrand to Armateq as we felt it represented our specialized, quality products better.
