About Meemzy Magic

When we became new parents, we struggled to adjust to the many demands of our busy lives between work, parenthood, and all the required daily tasks that keep a person alive. Above all else, we knew the one thing that really mattered was raising a happy and healthy child. I found sensory play was a great outlet for my daughter through her early years and it would keep her engaged long enough for me to cook dinner. What a miracle! Cue the late-night Pinterest scrolling to find new, unique sensory experiences for me to create for my little one. The colorful rainbow rice was my first sensory mission. I bought a Costco-sized pack of rice and spent hours in the kitchen dying rice over the weekend, carefully separating each color to make beautiful patterns and designs for the sensory bin. There was not a surface that wasn’t covered in colorful vinegar rice spread thinly to dry. My kitchen was tied up for a whole day and the beautiful individual colors instantly became one giant pile of rainbow rice as soon as my daughter dug in. I was completely burnt out heading into Monday and my weekend project didn’t get me through Tuesday… Who has the time or energy for that? So I continued to buy kits, but after buying dozens of kits, I couldn’t bring myself to purchase any more knowing how many little plastic pieces will outlive my whole family. I still find tiny plastic toys in my front yard years later and it breaks my heart. There had to be a better way! Thus, Meemzy Magic was born. Read their story