We were founded in 2016 by the union of various professionals in the hair cosmetics sector, to create cutting-edge products capable of meeting the needs of professionals who work in salons and the needs of end customers. We love the uniqueness of each person's beauty and for this reason we enhance it by creating hair coloring and care products with innovative formulas and high quality ingredients. Experience and creativity, carefully selected raw materials, GMP and ISO 9001:2015 certified production methods and cutting-edge formulas, 100% made in Italy, are the basis of our products for coloring and hair care.