About Che Davi

Cheryl is a modern-day dreamer & doer. This brand is an artistic play at believing in and living your best life. In 2012, the young version of myself had a dream. I dreamt of creating a fashion house with luxury cosmetics and perfumes. I came up with CHE DAVI from the letters of my own name. It seemed smart to make sure it didn't mean anything offensive in another language, so I searched for translations. I found that in Italian, "che davi" loosely translates to "that which you gave". I couldn't have been happier with this meaning. This brand is about what I get to give my own life to. To what I get to build and love as my own work. In 2018, I quit my desk-job in order to pursue my dreams fully. To be happy and to not feel like a slave to a regular paycheck. To take all the knowledge I've collected from my experiences, research, and passion and to make something of myself that isn't based on simply needing a job. This brand is about me feeling like an authentic, vibrant human, sharing and participating in society in a way that is most fulfilling. Thank you for joining me and supporting this vision.Read their story