About Annabella of London

Annabellaoflondon is a female-owned and operated brand. All of the items in our collection have been blessed energetically and at the core of our philosophy is a mindful way of life. Our mission is to democratise luxury and bring quality clothing at an affordable price point to promote mindful consumption (with less waste and more functionality to flow with the modern human in a way that can be sustained) where each item of clothing made matches the next one and also your closet staples. Our minimalist chic designs focus on shape, comfort, and timeless styles that have multiple functions be it lounging, fitness, work or athleisure. Taking the element of mindful modern living from concept to real clothing. Influenced and driven by our heritage which inspires the sculpted shapes in our garments and warm tones as found across Ancient Greek sculpture and our thirst for democracy.Read their story