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WE WANT TO MAKE YOUR DOG LOOK AS COOL AS YOU ARE Founded in 2022, Nice Wolf came about as a result of this lil rescue mutt, Florence, and a lack of city-dog non-fast fashion dogwear on the market. From the streets of Montenegro to a flat in East London, Floppy needs dogwear that represents her quirky side. She’s a fashion dog. She knows her angles. She has grit. And more than that, Florence needs something that isn’t going to cost the earth. Literally. At Nice Wolf we make dogwear that looks cool, is cool, and helps to keep our planet cool.
