LOUD was founded by Melody Hammer after being told she was too loud and opinionated about what women wanted in the beauty space. She envisioned a brand that was fun, unexpected and high quality; Luxury but with personality. So, she embraced her LOUD vision and made it happen. LOUD has made a name for itself; not only for it’s amazing nail polish that’s cruelty-free, long-lasting, quick-drying, vegan, and female owned, but for its community of BABBS (n) Bad-Ass Boss B*ches, who like to have fun and stay LOUD.