About Belly

Clear the shelves and say hello to Belly, the new one-stop shop for all things baking. As the first baking brand to feature functional ingredients, Belly delivers clean, allergen-friendly options that fit every diet and every customer. Belly has taken everything that shoppers love about existing baking mixes (gluten free, low sugar, protein, taste, convenience, etc.) and combined them into one simple mix that checks all the boxes. Plus, with breakfast staples like pancakes and banana bread to classic desserts like chocolate chip cookies and brownies, Belly offers the perfect mix for any part of your customers day. Join us as we simplify, satisfy and transform the baking aisle one sweet treat at a time. Key product attributes: -Top 14 Allergen Free (Gluten, Grains, Dairy, Soy, Nuts & more!) -Functional Ingredients including Type I & III Grass Fed Bovine Collagen Peptides -50% less sugar & 3x more protein than traditional baking mixes -Bloat-Free Formula (no additives, preservatives or artificial ingredients!) -Made from 8 or less gut-friendly ingredients -Quick & Easy to make with simple add-ins Read their story