About WhollyGloss

About WhollyGloss

About WhollyGloss

About WhollyGloss

About WhollyGloss

Erica Bigger is the CEO and Founder of WhollyGloss, a creative beauty brand that embodies angelic beauty. Uniquely qualified to craft chic, natural-beauty-enhancing products, she also formerly modeled for L’Oréal, Yezzy, and BET etc. and attended the esteemed Conde Nast School of Fashion and Design in London. She was even an assistant stylist for prominent designers and brands like Vera Wang, Oscar De Le Renta, Tracy Reese, and UnderArmour etc. Garnering over 90,000 monthly views on Pinterest and a 20% returning customer rate, WhollyGloss has quickly gained traction in the industry. Erica launched this brand with one main thing in mind: to solve a need. From a personal standpoint, she ran into several issues when it came to makeup artists doing her makeup and her own beauty routine: 1. finding a gloss that gave her a strong color pigment for her dark-colored lips 2. having an option that was natural and vegan 3. having an eye gloss other than clear or dull colors Acutely aware of the obvious gap in the market, Erica saw a huge opportunity: it was her chance to establish a space for cutting-edge products. Through WhollyGloss, she provides a wide array of quality makeup, from eye gloss to cream lipstick. However, she and her team don't just focus on glossy products. They are all about being mindful to ensure their formulas are: safe for their customer’s long-wearing/ no white lines waterproof vegan/clean Read their story