About Uwi Twins Fashion Label

If “perseverance” had a personification, it would probably be the extraordinary Uwi Twins (pronounced ‘oo-wie’). Fighting for life at the young age of seven, Reuben and Lévi Uwi were able to escape the Rwandan Genocide in 1994 with a determination to not just survive, but thrive. Today, they expertly teach the “art of looking good” with a style of survival. The Uwi Twins use fashion to pave the way for progress, preaching, “Follow your dreams, and succeed in different ways". Rather than following a predetermined path to greatness, create greatness! Uwi Twins tell their real-life story of birth and survival through the lens of sleek fashion style. They created Uwi Twins with a message to inspire others to live creatively. Living in Africa, Canada, and traveling through Europe & Hong Kong has brought a unique insight to their designs. The 1987 graphic on the unisex tee symbolizes the year the twins were born, while the image shows them at seven years old when Reuben and Lévi were forced to leave their native country to survive, and also determined to succeed. This brand is about inspiring the underdog and it’s also for anyone who feels like they’re down. Look at us — we’ve been down multiple times. You can get back up and never give up on your goals! Read their story