About Habit Cosmetics

About Habit Cosmetics

About Habit Cosmetics

About Habit Cosmetics

About Habit Cosmetics

I launched Habit in 2013 because within the clean beauty space, I saw an unmet need for everything I was looking for all in one product. And as a Black woman passionate about both plant-based nutrition and makeup, I rarely saw women like myself or my friends and family represented at the junction of these fields. So with Habit, my goal was to create the all-around best clean makeup products. To me, that means: - Non-toxic, vegan and cruelty-free formulations - Multi-tasking formulas (because we're all busy and our products should do more than one thing) with skincare ingredients - Sustainable packaging (and speaking to that, we're the only makeup brand using recycled plastic packaging and FSC-certified paper boxes, while with our full-size polish, we limit the plastic we do use as much as possible by using a bamboo overcap) - Trend-relevant yet wearable colors, curated by a former fashion industry colorist, that flatter the full spectrum of skintones Ultimately, though what I'm selling is cosmetics, Habit is about creating the change I want to see in the world. While I love the beauty industry, I believe the core of what I do revolves around helping other women to find their confidence. And along the way, this business has helped me to find my own. I believe that getting ready in the morning should be toxin-free, guilt-free, fun and easy. And I believe that the wellness movement is for everyone. Habit is clean beauty for colorful people.Read their story