Working as an RN in 2009, I saw the need for a better and more versatile badge reel. I was able to create one that was not only cleanable but also interchangeable and hence the birth of Badge A-Peel! Over the years, we have designed thousands of fun and colorful badge reels to add happiness and cheer to our customers' day! However, we are not only about badge reels! We strive to think "Outside the Box" to develop unique products that are truly pretty and practical for daily use at work! We hope that our products elevate your day with functionality and FUN!