The Urban Charm was created in 2015, in a converted kitchen workshop in Culver City by owner and designer, Lani Harmony. Lani Harmony's work reflects originality, craftsmanship, and attention to detail which have earned her prestigious awards such as the “Best of Palm Desert”, Jewelry Designer of the Year; North American Excellence Award -"Best Woman-Owned Jewelry & Accessories Design Company - USA"; and she was recently nominated for the CEO Today Magazine Global Awards Best Woman-Owned Jewelry & Accessories Design Company - USA 2022 Her art and jewelry designs have been featured in blogs, newsletters, museums, galleries, TV shows "America's Next Top Model", "The Last Kingdom", movies "Lineage", restaurants, salons, boutiques and magazines across the country. Her biggest passion is custom work and having the opportunity to design and consult with amazing artists, designers and brands. Lani says she chose the name The Urban Charm for her brand because of her love of city living and appreciation for the charms of life. All of the collections feature sterling silver or 24k gold finishes; silver, brass; stainless steel and pewter base-metals; natural cut gemstones, cubic zirconia, nano-sitals, natural gemstones; and genuine and vegan leathers.