About Fresha London

Fresha London is launched in 2013 with love and enthusiasm about prints and maxi dresses. It is created by Chidem Mokan whilst she was doing her BA Degree at London College of Fashion. During this time she travelled beach towns and thought there is a gap in the UK market for maxi/midi dresses with unique prints. She gathered dresses and inspirations during her trips and decided to launch Fresha. It was first born as a resort wear brand mostly made of knitted summer dresses and lightweight beach cover ups. It has been developed within the years and grew in to an all-year-round brand. Our production is made in Turkey from the start of the brand. We recently improved our quality and it's visible starting from the AW21 collection. Our threads are now 180 fine quality which is mostly used by high-end fashion brands. Also, fits and sizing are developed massively by our in-house pattern cutter. Chidem loves sourcing materials at trade shows and always come back with fabrics she likes. She does all the fittings herself because she wants to refer to real women. Everything is fitted and confirmed through her before production. She is a full time designer and director in the company. Fresha aims to create silhouettes that are wearable day and night, multiple times, on multiple occasions, throughout the years. We understand the world is busy and expensive and we want to create amazing quality items worth of investing. Read their story