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Lulush The Label wholesale products

Shop Lulush The Label and other independent brands on the Faire wholesale marketplace.

About Lulush The Label

Lulush was created by a mother and a father inspired by our sweet little boy to create a sleepwear brand for littles–designed by parents for parents! Our sleepwear offers a luxurious softness that both parents and little ones adore. We know that a well-rested child is a happy child, which is why our specialty lies in creating sleepwear that balances neutral and fashionable styles. Every single product designed for sleep is third-party tested for safe sleep & toxic chemicals so that parents can rest assured they are putting their child to sleep in safe and comfortable sleepwear. Our name, "Lulush," is an endearing term that captures the essence of little babies and toddlers, inspired by the affectionate nickname used by our son's grandma who adores him.

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Sleepy Doe

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Moon Fruit Jammies

As previous store owners, we understand what works with consumers and what doesn't. It's all in the details. Your customers will notice the attention to detail in the prints, material, construction, branding, but perhaps more than anything, the storytelling backbone of our brand. Each print is inspired by the space-themed bedtime stories we tell our kids. And what puts customers over the top is the collectible bedtime story card that accompanies each piece. It's that little hidden Easter Egg that'll make them say, "Awwww!" We may be a young brand, but already shops are seeing their customers come back for more and more Moon Fruit. Come take off with us!

Nested Bean

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3rd Coast Limited

We’re 3rd Coast Limited—a family-run startup born out of equal parts necessity, sarcasm, and military-grade sleep deprivation. Like most things around here, it started with our kids. We were on the hunt for pajamas that were soft enough for sensitive skin, durable enough for daily chaos, and cool enough to match the tactical lifestyle we live and love. When we couldn’t find them… we made them. Every 3CL design is sketched from the trenches of parenthood—infused with dark military humor, a healthy dose of practicality, and more personality than your neighbor’s minivan decals. These aren’t your average footies. We’ve added mission-critical features like hidden inseam zippers for stealthy diaper changes and fold-over cuffs for containment mode, all wrapped in fabric softer than a toddler's negotiation tactics. From packing every order by hand (yes, with a personal thank-you note) to field-testing everything on our own wild crew, we take pride in doing things the hard way—because that’s usually the right way. We’re not just building a brand. We’re building a movement of tough, tired, loving parents who don’t take themselves too seriously—but definitely take bedtime seriously. Welcome to 3rd Coast Limited. Suit up. Snuggle down. And don’t forget who’s really running the op: the baby.

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