Charlene Williams, a health science professional, mother of three, and creator of the Cinch Tummy Wrap™, developed a revolutionary new approach to the traditional art and science of pregnancy banding. Charlene’s method not only improved her own physical recovery, but greatly impacted her emotional and psychological health as well. Her life-changing experience triggered a passion and desire to share her discovery with other new moms everywhere. It all started after using a traditional belly banding method during her first pregnancy. She knew the results she personally experienced could help other women transform their own bodies after giving birth. Charlene knew, however, there were a few obstacles to overcome. First, the longstanding, traditional method of belly banding used during her first pregnancy was too cumbersome and impractical for today’s active, busy mom. When Charlene was expecting her second son, Jack, after much research and collaboration with medical experts, Charlene birthed the Cinch Tummy Wrap – a sleek, comfortable modern wrap with a special patented design, fully adjustable and multifunctional, with 360 degrees of even and controlled compression. She also incorporated the step-by-step method for using the band properly for optimum results. After the Cinch Tummy Wrap came the Atlas 2-IN-1 Belly Band, supportive clothing for new moms, and the Band Specialist pregnancy community where moms find answers, prenatal and postnatal products and so much more.