SYR (pronounced Sir) revolutionizes the way modern men approach their unique aesthetic. SYR is a men’s only brand featuring patented skincare products, modern skin + beard tools and branded spa services. SYR embraces a unique combination of innovative technology and scientific skincare ingredients. SYR combines traditional esthetics and grooming services with the most advanced technologies found on the market today. All SYR products are clinically proven utilizing state of the art technology. Skincare Tools for Men, That Really Work and They'll Actually Want to Use. When you can't get an in-office treatment, these gadgets are the next best thing. SYR is the only medical-grade skyn care line featuring the all new Super Kinetin and designed just for men. Exclusive to SYR, this clinically proven ingredient eliminates shaving irritation while calming inflammatory acne lesions, decreasing fine lines and wrinkles, and more. Streamline your routine to just two efficacious products and grooming tools that address nearly all skincare issues. Formulated to work in tandem for superior results, the Super Kinetin enriched formulas deliver comprehensive care from cleansing to moisturizing. Powerful, yet extremely gentle.