Pretty Plum Boutique was started in 2017, by me, Chelsea, a mom on maternity leave with her second child. My mundane office job as a legal assistant was not challenging enough and had no creative outlet for me. I wanted to do something that would last me after maternity leave and satisfy my creative needs. I went to an arts school most of my life, so being creative is a huge part of me. Daily, I would see many amazing small businesses online and felt inspired by them to pursue my own dream of owning my own business. Owning my own business to me not only meant a fantastic creative outlet, but also spending more time with my kids. I learned to sew in junior high school and have loved it ever since. Initially, I went into my business with the thought that if I had at least made my money back I would be happy, but now I have grown in ways I never imagined possible. My goal is to bring my own style to the market, which is simple, beautiful colours and elegant patterns made of high quality, durable fabrics, most of which are custom, and short run. These fabrics make for creating beautiful items for effortless fashion for little ones and their moms.