Who we are and what makes us special As a traditional Allgäu family business, we have been offering high-quality products for a unique feeling and well-being to all those who value natural and sustainable skin care support for more than 40 years. As different as people are, the needs of each individual's skin are just as individual. With fresh cosmetics, every skin type will find its individual ideal care. From toddlers to best agers. From particularly sensitive to very dry skin. And even those who have been struggling with skin problems for a long time can often find exactly the helpful care solution they have been looking for so far in vain. The particular secret of fresh cosmetics success lies in the natural power of plants, plant extracts and oils, which in our unique recipes reinforce each other's effect in such a way that they restore the skin's natural balance or protect and preserve it in the long term. To ensure that we can consistently keep this quality promise, our products are always bottled fresh and in small batches directly in the Allgäu family business. In the second generation, we are continuing what the founder of Fresh Cosmetics — Anni Gratzl — has taught the brand in terms of positive energy, experience, ambition and passion for people for decades.