Skip to main content
Brand cover

MAD LAB wholesale products

Shop MAD LAB and other independent brands on the Faire wholesale marketplace.

About MAD LAB

MAD LAB produces healthy, innovative and authentic organic savory crackers and sweet biscuits. We are committed to the circular economy and reducing our environmental impact. We recover spent grain, cereals from the brazing of beer, to enhance it in some of our crackers. Our entire range is available in bulk and we have a local supply of 90 to 99%. Our crackers are vegan (except the cheese one) and everything is produced in our workshop in Laeken, from the cooking of the confits to the final packaging.

TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS

More brands like MAD LAB

Shop all
Jocelyn & Co

Jocelyn & Co. was created by gift basket industry designer, Debbie Quintana and named after her sweet granddaughter, Jocelyn. Jocelyn & Co. was designed to provide gift basket and box curators with a high-quality product in attractive packaging that works in all gift basket designs. With over 20 years of experience in the gift basket industry, her passion is demonstrated through her daily adventures to help uplift the gift basket industry and the launch of Jocelyn & Co. is a demonstration of her efforts.

Rustic Bakery

Rustic Bakery, Inc. was started on a whim in 2005 by Carol LeValley & Josh Harris. The couple found their passion for baking in a simple sourdough flatbread cracker that Carol would whip up for friends. They stopped at the San Francisco Ferry Building outlet of Cowgirl Creamery and mentioned to owners Sue Conley and Peggy Smith that the cheeses deserved artisan crackers. The Cowgirls bit, literally, into a sourdough flatbread and immediately placed an order for 50 cases. So, the bakers scrambled to find commercial kitchen space in their hometown of Novato, which they outgrew in the first week, struggling to keep up with more orders while working with a rolling pin and standard convection oven. It was an around-the-clock effort. Josh would mix all of the dough, and Carol would shape and bake the flatbreads. In January 2006, Rustic Bakery Inc. showed their wares at the annual Fancy Food Show in San Francisco, where industry buyers discovered the crackers and suddenly every cheese place in America wanted them. A cracker is simply flour, water, and salt. But ours have leaven, and rise slowly and ferment like bread, using our same 20-year-old sourdough starter.

Stellar Snacks

Stellar Snacks was founded by mother and daughter duo Elisabeth and Gina Galvin in 2018 and is a certified woman owned business. Our Stellar Braids are a delicious and natural snack. They are Non-GMO Project Verified, Vegan, Kosher and Peanut Free. Each bag showcases artwork commissioned from a talented emerging artist, because at Stellar, we believe every pretzel has a purpose.

Jennifer's Homemade

In 2005, Jennifer was a single mother often cooking with her young daughter. She started Jennifer's homemade out of her passion for baking and the inspiration to create delicious products with integrity and quality. Our dough is made from scratch using an Italian biga and only a few natural ingredients. A biga is a pre-fermentation which gives our products delicious flavor, added texture, and makes them less perishable and easier to digest. We hope you enjoy our products as much as we enjoy making them. With love, Jennifer

OMG! Pretzels

OMG! Pretzels is a certified women-owned, family-run company that specializes in creating the perfect sensory snacking experience that every snack lover dreams about!  With a wide range of bold, mouthwatering flavors and our iconic, crave-worthy crunch, our boldly seasoned sourdough pretzel nuggets are guaranteed to make you a true believer in love at first bite. Made with a lot of love, carefully-crafted family recipes and wholesome ingredients, our seasoned sourdough pretzel nuggets are the perfect standalone snack, an elegant enhancement for entertaining, and a delicious addition to your favorite recipes. OMG! Pretzels is proud to use only premium ingredients and for our products to be 100% made in America. It’s the premium quality and unforgettable taste that make OMG! Pretzels the obvious choice for customers in search of a superior snack. With 9 varieties ranging from savory to sweet to spicy and everything in between, our culinary-inspired recipes are kosher-certified, vegan/vegetarian and 7 of the flavors are nonGMO. Once you pop one in your mouth, OMG! comes popping out!

Ready to start buying wholesale online?

60-day payment terms

Free returns on all opening orders

Unique products curated for your store



©2025 Faire Wholesale, Inc.

Languages

English