B-Corp certified. Clean, vegan, cruelty-free, paraben free, alcohol free & sulphate free. Founded in 2015 in Sheffield (UK), facetheory set out to deliver the most effective skincare as sustainably as possible. We stand for beauty that doesn’t cost the earth, with affordable, clean, vegan and cruelty-free formulas that deliver real results. We minimize our use of plastic by using materials that are easy to recycle. We have managed to reduce our carbon footprint by 30% compared to other British cosmetic brands. Where there are no alternatives to the small amount of plastic we use, we only use plastic that is fully recyclable. Our products are formulated with nature-identical ingredients. Our hero ingredients include retinol, salicylic acid, glycolic acid and hyaluronic acid.